Jeep: Jeep Patriot's Collection of Interactive Commercials

Jeep is creating an interactive ad for the Patriot which aims to attract young buyers. The Jeep Patriot interactive campaign titled choose Your Adventure?allows customers to take part in developing the story. Customers may choose from among the 44 scenes that they want to take part in.

Starting today until April 1, the Jeep Patriot advertising is going to be aired whenever there are news about March Madness or the NCAA Men's College Basketball Championship such as CBS Sports, College Sports TV, Fox Sports and College Hoops Network. Sports-themed banners about the Jeep Patriot will appear on every web site devoted to sports such as ESPN.com, SportingNews.com, SportsIllustrated.com plus home pages of AOL and Yahoo. Print ads were earlier released and appeared in USA Today and will continue until the March Madness.

For the TV Commercial of the patriot, three main characters are going to be presented namely Gary, Srini, and Jodi. These three are the very same characters that are included in the interactive campaign of Jeep Patriot online. And each online participant will be considered as the fourth character that will take part on a backwoods camping trip.

The story will begin with the three main characters sitting around a campfire. Gary would then reveal an old family treasure map which was handed down to him by his great, great uncle. The three friends including the participating viewer will be the ones to engage in a treasure hunting expedition.

The best part of this interactive story telling campaign is that customers may be able to complete the adventure without necessarily having to view all 44 scenes. To spice up the interactive story there are some scenes that will prove to be dead ends. In case players happen to encounter such scenes they need to simply return to where they started and choose a different scene to keep the story going. There is actually one path only that leads participants to the ending scene of the interactive film.

Participants may also customize their experience by uploading photos and personal information that will appear as embedded content within the film. Participants may also provide an Emergency Contact person in the event that they get lost. In case the scene chosen results to a dead end, an email will automatically be sent to the emergency contact person inviting them to try their own luck by playing on The Way Beyond Trail?

For the TV ad there is a wolf included which the three main characters will encounter at the riverside campsite. Gary, and Srini pull a prank on Jodi by taking her canoe from the roof of her 2007 Jeep Patriot. And as the two head to the river to make their escape, Jodi fires up the Jeep Patriot pursuing the pranksters displaying the remarkable and noise free Jeep exhaust. And after the drooling drive through the rugged terrain which the Jeep Patriot handles effortlessly, Jodi was able to stop ahead of the fleeing pranksters on the canoe however on the opposite bank of the river is a wolf on a rock. In a sort of magical display that happens only in movies and commercials, Jodi picks up the wolf with her fingers and drops it into the canoe. Terrified, Srini, and Gary jumped into the river and escape. The Wolf TV Spot may also be viewed online and scheduled to be officially aired today at the NCAA Men's College Basketball Tournament.

Aside from the Wolf?there are still other TV ads that will be aired such as the Wake Up?which will highlight the interior features of the Jeep Patriot; the animales?designed for Hispanics; the mosquito?which will showcase the capability of the Freedom Drive II(TM) Off-road Package; the Weasel?focusing on the classic angles and modern features possessed by the Patriot; and the family Tree?which is a commercial designed for both English and Spanish viewers.

Aside from TV commercials and Interactive ads online, the Jeep brand has not forgotten the old reliable print campaign ads. There are two print versions of the connect the Dots?ad that Jeep has developed for the Patriot. But each has a photo of the Jeep Patriot hidden in the field of dots with assigned numbers. One set of numbers and dots is red while the other set is blue readers can choose between these two sets which they want to accomplish.

There is also a full-page spread with sticker inserts. This as ad comes in two versions the forest scene and the beach scene. Readers may use the stickers to create the scene that they want.

Lisa Ziegler is a 29-year old native of Waldport, Oregon and is currently working as a senior research analyst in a top Automotive Research Consultancy firm.

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Jeep: Jeep Patriot's Collection of Interactive Commercials

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